Buoyed by the success of pre-paid mobile services, we saw the introduction of pre-paid debit cards by banks, Prepaid Gaming Cards and now we have pre-paid software from Microsoft :-)
It offers customers the flexibility to renew subscription according to customer's wish. This is the first time in India that such a software is made available in prepaid version. The prepaid subscription is available at a price of Rs.1,499 for a 6-month subscription. At the end of the 6 month period, 3-month renewable subscriptions will also be available.
The pricing is definitely very high in context of Indian Market. Also it is hard to convince an Indian consumer that software requires a per CPU license. The Indian consumer thinks that if he BUYS one license he can install on all his office and home PCs, laptops, etc.