It is a big blog world. Advertisers and publishers seem to have finally realised this. And they want to make the most of it.
Last week, Salt Water Blues, a Mumbai blog, revealed that a shampoo manufacturer was ready to pay for adding the shampoo brand name to the blog’s.
The author of Compulsive Confessor, a blog that gets 600 hits daily, has just completed her first book. Penguin India commissioned it after reading the blog. Another publisher loved Arun Krishnan’s blog, Cutting Chai. Krishnan’s novel, Loudest Firecracker, will be published in October.
Ravi Singh of Penguin India says, "Blogs are a new option to discover new talent." Adds Nilanjana S Roy, chief editor, EastWest and Westland Books: "You can follow a writer’s progression and the possibility of new trends on blogs." Roy discovered Krishnan’s work. Read More.........